lululemon & WRG Classic
Articulating the significance of hockey on the fabric of Canadian culture is not an easy task. Hockey has been in every Canadian home in one form or another since the sport was invented hundreds of years ago.
Founded and headquartered in Vancouver, Canada, lululemon shares this DNA along with many of WRG’s core values. Teamwork, generosity, quality and community summarize the partnership, which dates back to 2016 when lululemon discovered the emerging festival and identified the WRG Classic for its originality and gentlemen’s spirit.
In 2018, our brands will work together to create an even more exciting experience for the players and spectators alike, celebrating our shared love for sport, hockey and community.